Marketing Communications Director

1. Coordinate and execute the college’s public relations plan including the coordination of a communication strategy for events and associated media releases.
2. Coordinate and ensure implementation of appropriate communication strategies by using existing, or in some cases creating new, tools in an effort to successfully implement a marketing plan.
3. Perform speech and article writing, ghost writing, brochure and poster evaluation and recommendation, and assisting in the preparation of associate communiqués.
4. Provide feedback on print, broadcast, outdoor and web page advertisements, video script writing and editing.
5. Assist in the coordinate overall media relations for the campuses by establishing and maintaining business and media contacts with the goal of creating highly effective partnerships to ensure maximum exposure of the college.
6. Increase community awareness of the college through public relations activities with the goal of continuing to enhance the brand awareness of the college.
7. Assist in the compiling, analyzing and distribute marketing and lead generation statistics and data to measure progress toward goals.
8. Represent the college at community functions when appropriate.

9. Work to maximize revenue and lead generation including the identification of alternative sources of leads.
10. Accountability to the overall team goal through an integrated approach to sales and marketing.
11. To identify opportunities for revenue and lead generation and maximization of all marketing efforts.
12. Ensure that BSC follows ethical and accepted communication practices and that BSC standards are met on all projects.
13. Consult with Market Management team to develop communication strategies for issues management, associate communications, and external communication to stakeholders.
14. Analyze and evaluate the effectiveness of media expenditures.
15. Assist in the Management of lead generation within the Marketing budget.
16. Participate as a member of the Market Admissions Team.

1. When requested, advise on dealing effectively with the media.
2. Initiate and organize media training opportunities for those who deal with the media.
3. Direct faculty and staff in the creation of strategies for promotional and recruitment purposes.
4. Keep current with technology, innovative marketing techniques, communication trends, and political operating environment through extensive reading, memberships and involvement with peers in Northeast Ohio.
5. All other projects as defined by the Director of Ohio Colleges/Market Director of Admissions.

1. Coordination – multi-tasking
2. Communication
3. Business Development
4. Leadership and Influence
5. Strategic Thinking
6. Consistently successful event and project management
7. Quality interactions with internal and external contacts to achieve defined goals
8. Ability to proactively identify and serve the communication needs of the College and the community

9. Post-Secondary education in the areas of Public Relations, Media Relations, Marketing or Communications with related work experience
10. Minimum 3 years of experience in marketing, sales and/or communications
11. Project management experience desired
12. Experience with color printing, project management, desktop publishing, media relations and communications/marketing plan development required
13. Demonstrated oral and written communication skills
14. Ability to work with little or no supervision, to persuade & motivate staff and to work as a team player

Bill Cassidy
Market Director of Admissions
12955 Snow Road
Parma, OH 44130
Email : bacassidy@bryantstratton.edu