Content and Data Coordinator

What is a Content and Data Coordinator?

Content and data coordinators are responsible for managing, organizing, and utilizing the wealth of information and content types that are available to modern companies. This is a diverse role that will vary greatly depending on the employer and the scope of the position. It’s important to read job postings carefully to determine how an employer defines content and data coordinators within its organization.

In many cases, a content and data coordinator will work within the marketing or advertising department. Here, these coordinators are responsible for creating or collecting content that will be used for social media posts, blog posts, marketing emails, website content, and other customer communications. They will evaluate the content for brand voice, perform careful fact checking, and provision the piece with images, links, and other additions as necessary.

In other companies, a content and data coordinator might find the job more focused on data. In this situation, the role may include gathering and analyzing large amounts of data, so the company can make more informed decisions. Big data now delivers an overabundance of details to today’s businesses. Skilled professionals are needed to sift through this information, organize it, and identify valuable actionable facts.

Job Responsibilities

• Analyzing customer engagement and ROI from content marketing efforts
• Developing a content marketing plan
• Proofreading content
• Capturing relevant data
• Keeping up with content management and data management best practices

Training/Requirements

Content and data coordinators have an emerging role that can take many shapes. There’s no well-defined set of requirements or guidelines for employment in this field. However, employers generally prefer applicants with some professional training or education in this area. The digital marketing coordinator diploma from Bryant & Stratton College offers several courses relevant to this field.

Students in this program take courses on business principles, marketing principles, web analytics and reporting, digital marketing, social media marketing, content marketing, and computing skills. This selection of classes provides a well-rounded approach to both data collection and content creation.

If you’re looking for a role that’s heavy in content creation, it also helps to have a portfolio of previously written pieces. This will demonstrate your writing ability to potential employers. If you have bylines on any type of online content, keep track of where these pieces are published, as they’re valuable additions to your resume. Having written content on the same subject matter your prospective client or employer requires, is an added plus, but not a requirement.

Employment Settings

Content and data coordinators can find employment in nearly any industry. For a business to stay relevant and competitive in today’s marketplace, it’s critical for it to have a strong internet presence. Content and data coordinators can help provide this. They typically work in an office environment and spend most of their day, working on a computer.

Some content and data coordinators work directly for the company that they’re promoting. Others work for content management companies who offer outsourced services in this area. Still others may choose to freelance and work from home. This is a flexible role where you can work for one company or many depending on the approach that you’d like to take.