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BBA Digital Marketing

Bachelor of Business Administration

Online or On-Campus

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Digital Marketing Bachelor’s Degree

Combining traditional business and marketing concepts, the Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies. The added business management courses featured in the bachelor’s degree program builds a stronger foundation to pursue managerial positions within the marketing field.

The Digital Marketing Degree You’ve Been Looking For

Graduates will have the education to enter the business industry head first thanks to the career-focused education they will receive. The program provides students with advanced business management and marketing concepts through a diverse set of business classes.

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under 32 months

Approximate Program Length

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120 credit hours

Total Credits

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Sept 4

Next Start Date for On-Campus and Online Students

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Current techniques and technologies are a key focus as the program digs into the key aspects of social media marketing and how brand ambassadors can elevate marketing efforts to a new level.

The focus on both traditional and contemporary practices ensures the Digital Marketing degree program establishes the necessary skills for graduates to succeed in a number of facets of the business and marketing field.

Available on-campus and online to fit into your life

The Digital Marketing bachelor’s degree program is available for study online with Bryant & Stratton College. The online Digital Marketing degree utilizes the same outcomes and curriculum as the campus-based program but with the added flexibility and convenience of an online program. Students can expect to receive the same personal touch and support as provided by our campus faculty and staff.

Credits earned in online classes at Bryant & Stratton College are the same as credits earned in campus-based classes at Bryant & Stratton College.

Where can you take this program?

Whether you prefer the vibrant atmosphere of on-campus classes, the convenience of online learning, or the flexibility of remote options, our degree programs are tailored to fit your lifestyle. Use our interactive map to explore the various campus locations where this degree program is offered.

Available online in all states except New York and Ohio.


Virginia

Wisconsin

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Online, on-campus, and remote learning options to earn a degree on your schedule.

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Start Your Free Application

No application fee, because applying to college should be easy and free.

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Program Outcomes

Graduates of the Digital Marketing bachelor degree program will have the ability to:

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Evaluate the effectiveness of digital marketing campaigns at the local, national, and global level and propose ethical tactics to support the marketing strategy.

Use traditional and digital marketing strategies to enhance brand visibility and accessibility, as measured by website traffic and inquiry to sales conversions.

Engage with customers through various digital marketing pathways to build loyalty, as measured by repeat business or customer satisfaction levels.

Analyze consumer behavior and marketing campaign results to address business needs.

Stackable Solutions

Scalable to Your Career Level & Goals

Bryant & Stratton College designs skill-building programs to fit your needs. In addition to online, on-campus, and live remote learning options, our degree offerings are scalable and stackable. Whether seeking to jumpstart your career or advance your education we offer diploma, associate, and bachelor’s degrees to help you achieve your academic and career goals on your schedule.

Overview

Prepare to enhance branding through a strategic approach to digital marketing campaigns and campaign-driven analytics.

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Program Format

Online/On-campus

Program Duration

  • 4-Years Full-Time Study
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Possible Careers

Overview

Learn to develop effective digital marketing campaigns, including analyzing campaign results and consumer-driven data.

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Program Duration Icon

Program Format

Online/On-campus

Program Duration

  • 2-Years Full-Time Study
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Possible Careers

Overview

Gain essentials in designing effective social media campaigns, search engine optimization, web data analytics, and more.

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Program Duration Icon

Program Format

Online/On-campus

Program Duration

  • 1-Year Full-Time Study
  • 2-Years Part-Time Study 
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Possible Careers

Key Courses

For a full course listing, please refer to the Bryant & Stratton College catalog.

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Valuable Internship Experience

In addition to your classroom experience, we recognize the importance of real-world application. Through our partnership network, students are provided with opportunities to actively apply their learnings within their chosen field.

Careers

What can you do with a Bachelor’s in Digital Marketing?

The demand for digital marketing professionals is on the rise as more businesses embrace the potential for online advertisement and promotion. Graduates with a Digital Marketing bachelor’s degree can apply their understanding of social media, data analytics, and internet technologies to communicate with customers and promote products. These skills can be applied to almost any industry.

Advertising & Promotions ManagerBrand ManagerMarketing Manager

Frequently Asked Questions

A Bachelor of Business Administration (BBA) in Digital Marketing is a degree designed to give you a thorough overview of digital marketing and how it fits into the world of business, from an industry perspective as well as from an individual company. At Bryant & Stratton College, our digital marketing degree programs will help you build a strong foundation of digital marketing skills.

With a bachelor’s degree in digital marketing, you will have the experience and expertise necessary to pursue any number of career opportunities. Bryant & Stratton College’s BBA in Digital Marketing provides a deep dive into both business and digital marketing, helping you develop the skills you need to further your management aspirations within the field.

Yes. Bryant & Stratton College’s BBA in Digital Marketing is specifically designed to help you learn both the business principles and the digital marketing skills you need to pursue entry-level positions in the field now and prepare for management roles as you gain experience throughout your career.

The right digital marketing degree, such as the BBA in Digital Marketing from Bryant & Stratton College, can help you pursue a number of business and marketing positions, including graphic designer, art director, UX designer, public relations specialist and more.

There are degrees in digital marketing that you can take in order to prepare for a career in the field of digital marketing — a field that crosses industries and areas of business. A digital marketing degree will help you gain the tools you need for positions in public relations firms, marketing and advertising agencies, publishing houses and more.

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Take the Next Step

Online, on-campus, and remote learning options to earn a degree on your schedule.

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Start Your Free Application

No application fee, because applying to college should be easy and free.

Apply Now

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